UI/Visual Design
Client: Adidas Football
Agency: Havas Helia
The brief: Give football fans the chance to design their team’s 3rd jersey for the 2017/18 season.
The solution: Adidas Creator Studio, a simple online design tool & gallery where fans can create and share their design or vote for their favourite. The overall winning designs will be worn by the teams during the 2017/18 season.
UI/Visual Design
Client: Subway
Agency: Havas Helia
Brief: In addition to Subway’s global brand refresh in 2017, Subway UK wanted to update and digitise their rewards scheme – SUBCARD®.
The Solution: To design a mobile app which replaces the customer’s loyalty card, and allows them to earn/redeem points, gain access to exclusive content and offers, product and menu information, a store finder and more. A section of the app is dedicated to Subsquad – an award-winning loyalty scheme which offers bonus rewards to groups of friends when they each purchase items from a SUBWAY® store within a 4-hour timeframe.
UI/Visual Design
Client: Pets At Home
Agency: Havas Helia
Pets at Home is the largest specialist pet supplies retailer in the UK. It has a nationwide network of 450 superstores offering a one-stop-shop for pet-related products and services.
Brief: In addition to PAH’s latest brand refresh, they required a full redesign of their eCommerce website to improve their online shopping experience. The new website needed to mirror their off-line brand guidelines and reflect the friendly, warm tone of the brand.
Print Design
Client: Volvo UK
Agency: Havas Helia
Volvo Selekt is the smartest way to buy a used car. Volvo select and verify only the best available cars, improve them through Volvo approved checks and then make them even better with the latest software upgrades. The package is completed with an extensive warranty, including MOT Test Cover, roadside assistance and even a 30 day exchange promise to guarantee your satisfaction.
The brief: To design a welcome booklet and accompanying document folder outlining the package details, benefits and accessories available to the customer.
UX/UI/Visual Design
Client: Private Client
Hula app makes booking appointments and scheduling easy. Browse local businesses, make and manage appointments
from your phone or tablet.
The Brief: To design a mobile app (phase 1) that creates a seamless user experience to book and manage appointments.
The Solution: Material design components were used because of their classic principles of good design (bold, graphic, intentional). The design is refined and expressive, with an attention to visual and motion details that create an experience that feels tailor-made to the user. The app uses tabs and a backdrop to navigate and filter content.
UI/UX/ Visual Design/Branding
Client: Hush Kitchens
Agency: The Little Big Agency
Hush is a Cotswolds based kitchen design and manufacturing company that blends traditional hand craftsmanship with precise state-of-the-art manufacturing to create the perfect kitchen, engineered around you.
The Brief: To design a brand identity and website that conveys the uniqueness of this product offering; traditional craftsmanship and precision engineering.
UI/ Visual Design
Client: easyJet
Agency: Havas Helia
easyJet is Europe’s leading airline flying more than 82 million passengers to more than 33 countries. The low-cost carrier increasingly looks to data to maximise revenue, improve customer loyalty and cut costs.
The brief: To design a full CRM campaign of personalised and targeted email communication keeping customers informed of booking information, promotions, upgrades and third-party services throughout their booking journey and beyond.
Print/Digital Design
Client: English Heritage
Agency: Havas Helia
English Heritage is a charity that manages over 400 historic monuments, buildings and places. With new membership numbers in decline, English Heritage needed to change its recruitment approach. Analysis indicated that the right prospects were being targeted, but there was room to create better targeting models for acquisition, reactivation and renewals.
Brief: Design ongoing targeted campaigns (emails, door drops, ads and social media) that highlight the benefits of membership – unlimited access to fascinating places and events, and bring them to life in a more personal, relevant way.
UI/Visual Design
Client: The Marketing Store (Europe)
Agency: The Marketing Store Worldwide
TMSW is a global customer engagement agency that uses a powerful suite of predictive analytics and pioneering technologies to provide engaging digital marketing solutions.
The brief: to design an interim one page site for the company, one that provides an overview of ts service offering in a visually engaging manner. Produced on a small budget, this would be used until a full agency website could be designed and developed.
The Solution: a one page parallax scrolling site that uses the scroll bar as a way of navigating through the site narrative. Fully responsive, its clean layout and use of full-page candid imagery creates a contemporary look and feel.
UI/Visual Design
Client: McDonald's
Agency: The Marketing Store
The brief: Design & conceptualise all digital elements for the six-week McDonald's (Monopoly) Prize Choice campaign 2016. These included the main competition microsite, online media, social media and email comms. All design consideration needed to be 'mobile optimised' to streamline the user experience of claiming an instant prize from any McDonald's restaurant nationwide. The objective was to deliver a fun and engaging, yet functional, user experience that would result in memorable moments between McDonald’s Monopoly and the audience.
UI/Visual Design
Client: Red Bull
Agency: The Marketing Store
Role: Senior Designer/UX/UI
The brief: Red Bull is an experience brand, from gigs to extreme sports. It needed a new way for its audience to share these experiences via social media. Dominated by pics, videos, emojis and filters, social media has seen the full power and emotion of the written word take a back seat. We asked, could disruptive technology have a role here?
The solution: We developed Shout/Out to give the written word a much-needed injection of adrenaline. It lets users render words as animated speed-reading GIFs. Thus breaking the confines of Twitter’s 140-word limit. It’s currently being used by fans, Red Bull athletes and artists to express themselves, inhibition free.
UI/Visual Design/Art Direction
Client: Heineken
Agency: M&C Saatchi (Cape Town)
The Brief: Client required a localised version of its international website in order to promote this premium brand to the South African market.
The Solution: A complete front end redesign that needed to adhere to strict international CI guidelines. The finished site was subsequently awarded 'Best Global Practice' by Heineken International and cited as an example for all of its other global territories to follow.
UI/Visual Design
Client: CXCo
Agency: Mr B & Friends
The brief: CXCo is new customer experience consultancy in Bath. They required a site that was simple, bold and contemporary, reflecting the companies fresh and unique approach to customer experience.
Client: Heineken
Agency: M&C Saatchi (Cape Town)
The Brief: To highlight Heineken's key sponsorship of the James Bond Movie franchise – in this instance, the 2012 Bond blockbuster, Skyfall.
The Solution: 'Crack the Case' – a through-the-line campaign that served various 'missions' to consumers ('secret agents') via online channels, mobile and traditional media. Their task: to find and SMS secret codes hidden around the country to HQ. The grand prize for 'cracking the case' would be a James Bond Experience in London worth R1 000 000.
I was responsible for designing the 'Heineken Crack the Case HQ' Facebook app, the engagement hub of the campaign.
UI/Visual Design
Client: Shimansky Jewellery
Agency: M&C Saatchi Abel (2013)
The Brief: Shimansky, arguably South Africa's most prestigious diamond jeweler, requested a complete re-branding of its business. This included a sophisticated digital presence in keeping with the premium nature of its product offering.
The Solution: A new website offering a highly memorable and interactive user experience whilst serving as a showcase for client's latest creations.
Visual Design/Art Direction
Client: Dementia South Africa
Agency: M&C Saatchi Abel (2012)
The Brief: To increase awareness and understanding of dementia, and to highlight the effects of this degenerative condition on both the sufferer and those close to them.
The Solution: To create a micro-site that utilises the viewer's personal Facebook information to create a unique, individual viewing experience: A personalised one-minute movie in which their unique Facebook profile slowly fades and ultimately disappears, providing poignant insight into the experience of someone suffering from this disease.
Visual Design/UI/Art Direction
Client: Heineken
Agency: M&C Saatchi Abel (2012)
The Brief: As part of its ongoing annual sponsorship of the UEFA Champions League, Heineken runs a world-wide competition offering tickets to the Heineken Star Final Experience – a premium viewing of the Champions League Final held in a different exotic international location each year. My brief was to design the competition's Facebook app entry mechanic .
The Solution: Graphically aligned to client's 'Rome Pantheon' TVCs for UEFA Champions League, this Facebook app takes the simple concept of a football quiz and enhances it with dramatic sound, graphic and video effects, including an interactive penalty shoot-out with a mythological goal keeper in the guise of a minotaur.
Client: Heineken
Agency: M&C Saatchi (Cape Town)
Role: Creative Director / Lead Designer
Project status: Campaign concluded (offline)
The Brief: As part of a wider promotional campaign highlighting Heineken's on-going sponsorship of the UEFA Champions League, client wished to create the ultimate Champions League viewing experience for key stakeholders and select members of the public.
The Solution: To create the Heineken Star Mansion, an ultra-luxurious VIP villa where the Champions League final could be viewed in an unforgettable fashion – complete with high-tech entertainment, DJ's and a replica of the world-famous Heineken 'walk-in' fridge.
As the creative director and senior designer on the project, I was responsible for designing all online and offline elements. These included Facebook and mobile competition entry mechanics, an online RSVP microsite, confirmation emailers, print ads, a DM welcome pack, RFID application, as well as the actual branding and installations within the Mansion itself.
