UI/ Visual Design

Client: easyJet
Agency: Havas Helia

easyJet is Europe’s leading airline flying more than 82 million passengers to more than 33 countries. The low-cost carrier increasingly looks to data to maximise revenue, improve customer loyalty and cut costs.

The brief: To design a full CRM campaign of personalised and targeted email communication keeping customers informed of booking information, promotions, upgrades and third-party services throughout their booking journey and beyond.