Print/Digital Design

Client: English Heritage
Agency: Havas Helia

English Heritage is a charity that manages over 400 historic monuments, buildings and places. With new membership numbers in decline, English Heritage needed to change its recruitment approach. Analysis indicated that the right prospects were being targeted, but there was room to create better targeting models for acquisition, reactivation and renewals.

Brief: Design ongoing targeted campaigns (emails, door drops, ads and social media) that highlight the benefits of membership – unlimited access to fascinating places and events, and bring them to life in a more personal, relevant way.