Client: Heineken
Agency: M&C Saatchi (Cape Town)

The Brief: To highlight Heineken's key sponsorship of the James Bond Movie franchise – in this instance, the 2012 Bond blockbuster, Skyfall.

The Solution: 'Crack the Case' – a through-the-line campaign that served various 'missions' to consumers ('secret agents') via online channels, mobile and traditional media. Their task: to find and SMS secret codes hidden around the country to HQ. The grand prize for 'cracking the case' would be a James Bond Experience in London worth R1 000 000.

I was responsible for designing the 'Heineken Crack the Case HQ' Facebook app, the engagement hub of the campaign.