UI/Visual Design

Client: McDonald's
Agency: The Marketing Store

The brief: Design & conceptualise all digital elements for the six-week McDonald's (Monopoly) Prize Choice campaign 2016. These included the main competition microsite, online media, social media and email comms. All design consideration needed to be 'mobile optimised' to streamline the user experience of claiming an instant prize from any McDonald's restaurant nationwide. The objective was to deliver a fun and engaging, yet functional, user experience that would result in memorable moments between McDonald’s Monopoly and the audience.