Visual Design/UI/Art Direction

Client: Heineken
Agency: M&C Saatchi Abel (2012)

The Brief: As part of its ongoing annual sponsorship of the UEFA Champions League, Heineken runs a world-wide competition offering tickets to the Heineken Star Final Experience – a premium viewing of the Champions League Final held in a different exotic international location each year. My brief was to design the competition's Facebook app entry mechanic .

The Solution: Graphically aligned to client's 'Rome Pantheon' TVCs for UEFA Champions League, this Facebook app takes the simple concept of a football quiz and enhances it with dramatic sound, graphic and video effects, including an interactive penalty shoot-out with a mythological goal keeper in the guise of a minotaur.