UI/Visual Design

Role: Senior Designer
Client: Subway
Agency: Havas Helia

As part of Subway UK’s 2017 brand refresh, I led the design of the Subcard App, transforming the traditional loyalty card into a mobile experience. The app allows users to earn and redeem points, access offers, explore menu options, and locate stores. A key feature, Subsquad, incentivised group purchases, increasing customer engagement and visit frequency. The initiative drove significant in-store footfall and won multiple awards.